From “finfluencers” to scams: the regulatory push to improve financial promotions

The UK’s FCA is on a committed path to tackling poor quality and high-risk financial promotions with the aim of ensuring that consumers are provided with financial promotions which are clear, fair and not misleading and reduce the risk of harm. The FCA wants to drive up standards, promote competition and see evidence of positive change.

In this webinar, Burges Salmon’s financial services regulatory lawyers Martin Cook, Matthew Kaltsas-Walker, Brandon Wong and John Roberts discuss recent and forthcoming regulatory changes in this area including:

- The FCA’s latest rules and guidance applicable to the range of financial promotions and including those recently introduced and relating to crypto assets and financial promotions on social media

- Approving financial promotions and the forthcoming milestone of 7 February 2024 for approver permission-

- The FCA’s efforts around misleading adverts, scams and alerts including recent trends in interventions by the FCA and its demands of firms to amend and withdraw offending financial promotions

This webinar is a must watch for any firm promoting or advertising financial services and products but particularly those in the retail investment and retail lending sectors which have seen the highest levels of regulator intervention. Learn about the relevant rules and how to apply them with practical tips on how to ensure that your firm’s financial promotions are clear, fair and not misleading.